Data Analytics

I've run social media advertisement campaigns using Meta Ads for three professional sports teams and collected the above data from each campaign and used several metrics to measure their success. This data was then analyzed to improve future campaigns through changes to audience, allocation of money, and the ad creatives.

I've also conducted a survey using Qualtrics where I was able to collect this data about fan experience, broken down into subcategories of fans. The purpose of this was to identify weak areas of a fan's experience at games so that we could address their concerns and improve overall enjoyment.